You may have seen me pick this up in my recent haul and I'm going to surprise you all by saying it's the first Rimmel lipstick I've ever owned, and now I'm certain it won't be the last.
I picked up 110 on offer from Asos and picked it based up on the swatches on the website, which in all honestly weren't very realistic but they were a good price and the matte promise appealed to me. Shade 110 is a lovely vibrant red-coral colour. In the bullet, it does appear more coral but when applied, it definitely has a red undertone. I think it's a nice alternative to a standard red lip and would suit a range of skin tones. At first, I wasn't too sure if it was a bit too bright for me but I've really warmed to it, and it really brightens up a dark outfit.
(I would have took a picture of it on my lips but I'm feeling a bit under the weather at the moment, so have just done a swatch for you.)
I won't go on too much about the packaging as you can see for yourself what it's like, I really like it. I believe it comes in the standard "Kate" casing but it's red to distinguish the matte range.
The lipstick has a very light scent to it, it doesn't smell like kiddies makeup and you don't notice it. I really like the formula of this, despite being matte, it isn't overly drying on the lips and doesn't cling to dry patches. I tend to pop a lip balm on underneath but I do that with the majority of the lipsticks that I wear. It lasts a good 3-4 hours before needing reapplication, I tested it out on a night out!
I'm just about to put an order in for a few more shades, there's a total of 5 shades so I may just treat myself to them all! Asos currently has an offer on that runs until 9am tomorrow morning where they are £3.50 each instead of their normal £5.49 - bargain!
Have you tried any other matte lipsticks? How do they compare?